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A customer list you never have to maintain

Every checkout creates or updates a customer record, with lifetime spend and segments worked out for you.

The outcome

Know who your best customers are without keeping a spreadsheet.

One record per buyer, built at checkout and updated on every order Your customer list lives in three places and none of them agree
New, returning and VIP worked out automatically from real spend You cannot tell a first-time buyer from your best customer
Lifetime spend reflects money you kept, not money that briefly arrived Refunds leave your totals overstated
The essentials

Three things worth knowing

Built at checkout

Matched on email, then phone. No import, no manual tagging.

New, returning and VIP

Derived from real spend and order counts, and used directly as marketing audiences.

Corrected on refund

Lifetime spend reflects money you kept, not money that briefly arrived.

Specification

What you actually get

01
Search, segment filters, sorting and pagination on the real database, not the page
02
One-click WhatsApp and email links where you hold that contact detail
03
Add a customer by hand for a sale that happened somewhere else
04
CSV export of the whole list
05
The same segments drive blast audiences, so the two can never disagree
How it works

The whole flow

01

Someone buys

The record is created, or the existing one is updated.

02

Totals roll up

Order count and lifetime spend stay in step across both sales channels.

03

Segments follow

Their segment changes as their behaviour does.

04

You use it

Filter, search, export, or send a campaign to a whole segment.

Works with

Pairs well with

Customers, and everything else.
Free to start.

Join the businesses already using Paysana to collect payments, send invoices and grow.

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