What each report measures, and why the numbers net out refunds.
Every report is built from your transaction ledger rather than a cached summary, and every figure is net of refunds — so what you see is money you kept, not money that briefly arrived.
Revenue over time with real period bucketing, your split by channel across payment links, shop and invoices, sales by day of week, and — once you have shipped orders with addresses — sales by region.
Units and revenue per product across both channels, with shipping and tax excluded so you are comparing products rather than postage. Stock bars flag anything low or sold out.
A funnel per payment form: views, checkouts started, orders paid, and the conversion between them. This is where you find the page that gets traffic but no sales.
The ledger itself: gross, gateway fees, net, refunds issued, and the mix by payment method and source. Export any of it to CSV.
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